Walter Waller
Strategic Creative Director & Multi-Channel Brand Storyteller
WomenHeart
Through a multi-year creative partnership with WomenHeart, we executed targeted Heart Health Month campaigns designed to turn advocate stories into powerful fundraising assets. By spotlighting the resilience of heart disease survivors across digital and print touchpoints, the campaigns heightened national awareness around a critical health crisis and generated millions in essential funding.
Moodboard and Mockups
Final Posters
Headline Lockups
Event Poster
Social Post and Free Bag Giveaway
Leukemia & Lymphoma Society
Challenge: Accelerate donor engagement and funding for critical blood cancer research within a tight campaign window.
Strategy: Position pediatric survivors as 'Heroes' at the center of an integrated print and video narrative to humanize the impact and inspire immediate action.
Impact: Generated $3.6M+ for vital medical research within 30 days of launch.
Posters
Video of survivors talk about who is their heroes