Walter Waller
Strategic Creative Director & Multi-Channel Brand Storyteller
Strategic Role: Creative Direction & Agency Partnership
Partnered with production agency Greener Concept to spearhead creative pitches for Acushnet Golf Company brands, Titleist and Club Glove. Directed the visual strategy and production of high-impact imagery and video assets tailored for multi-channel social media campaigns and internal brand communications.
Club Glove Social Video Storyboard And Final Concept
In Store Beauty Campaign
Category Signs
Posters
IG Reels And Tik Tok
Tik Tok Challenge
Objective & Strategy
To capture market share among Gen Z and Millennial shoppers, we developed a music-driven social campaign strategy in partnership with Universal Music Group. By pairing R&B artist Queen Naija with five high-reach TikTok creators, we launched the #BurlingtonDealsDance Challenge around a custom track—positioning Burlington as the first off-price retailer to pioneer a brand-led TikTok dance challenge.
Strategic Value
-
Gen Z Audience Capture: Modernized brand perception by integrating Burlington into a major cultural release moment.
-
Creator-Led Amplification: Leveraged creator-led choreography across social and digital platforms to drive viral user participation.
-
First-Mover Advantage: Established industry leadership as the first off-price retailer to execute a native TikTok dance campaign.
Campaign Impact
-
52.9M+ Total Impressions
-
13.5M+ Views on #BurlingtonDealsDance
-
1,650+ User-Generated Videos Created
Magazine
Architected and directed the end-to-end strategy, brand identity, and multi-channel launch for Exhale, the company’s inaugural women’s lifestyle magazine and website. Serving as the primary creative lead, I defined the publication's market positioning and steered cross-functional teams across content, editorial, and production. By establishing a unified visual narrative and strategic content direction, I successfully launched a new brand asset that broadened market reach and deepened customer engagement.